Icon uses low-cost ETFs from BlackRock and Vanguard two of the most world’s most respected and experienced asset managers. When you start saving in Icon, you'll first take a simple risk assessment, then choose from a managed portfolio that is designed to help you meet your goals. Portfolios use low fee ETFs and the average fund fees are 0.08% this is significantly less than the industry average of 1.13%. Icon does not charge investment fees, receives no sales commissions or other fees associated with the selection of funds.